Autopsy - Lessons learnt from failures

According to the economic survey 2015-2016, released by the Government, which was tabled by Finance Minister, Arun Jaitley, India has been a house to more than 19,000 tech startups. Globally, we stand at the 3rd rank in terms of emergence of startups, however, today, the success rate of these aspiring ventures has hit rock bottom. With an average success rate of only 10%, we can see where this culture is heading towards.

IPRCCA 2016: Panel dissects issues plaguing media in the age of mistrust

The seventh edition of Indian Public Relations & Corporate Communications Awards (IPRCCA 2016) witnessed an intellectually stimulating panel discussion moderated by Kumar Deep Banerjee, Head – External Communications, Vodafone India. In the words of Banerjee, the discussion on “Media in the age of mistrust” brought together an “eclectic mix of ladies and gentlemen”.

Media Mantra bags 15 accounts in a span of 60 days

Independent Image Management and Communications firm, Media Mantra has announced an addition of 15 new accounts to its diverse portfolio in a span of 60 days. The consultancy has bagged clients across sectors including Education, IT,E-commerce, Real Estate, Healthcare, Government and more.

Ten Upcoming Indian PR Firms to watch out for

This list is arrived at by the Editorial Team to put a spotlight on Indian PR firms that are mostly young and have been created in the last few years. The names are presented in an alphabetical order. Similar lists will appear on this portal from time to time.

The Story Behind Media Mantra

Media Mantra is a specialized PR Agency which works with a strong vision to create and enhance the brand Image of various organizations.Pooja Pathak, Director, Media Relations and Content at Media Mantra speaks to us about work and life today and tells us about her journey so far.

Media Mantra bags 15 accounts in last quarter

Media Mantra, the PR agency founded by Udit Pathak and Pooja Pathak, has witnessed a rise in its client acquisition in the last quarter of April, May, and June 2015. In the period the agency generated 15 clients in its new business. The list of clientele cuts across various business domains– from executive search, consulting, education, technology, and e-commerce.

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