PR industry ‘cautiously optimistic’ about growth in election year, integrated PR best bet against static retainers
GST, demonetisation, India's business environment has been hit by a flurry of change. This has naturally impacted the PR business in India. But for the financial year, 2018-2019, as some of these factors stabilise, what does the growth forecast look like? Will the bullish sentiment and early revival signs be enough to overcome the uncertainty of an election year?