PR industry leads by example in ensuring employee welfare

In a time of unprecedented change and anxiety, motivating employees starts with supporting them – whether that is through technology, added flexibility, or deepening connection and collaboration.  The PR fraternity was quick to respond to the quarantined way of living, by adapting to work-from-home during the early months of the pandemic.

Employee welfare has been at the epicenter of the situation along with managing the mental stress of the employees. With individuals restricted within the four walls of their homes, mental health has taken a severe hit. According to the Rebooting 2020: A Story of COVID-19 and Shifting Perceptions survey by reputation management advisory, The Mavericks India, 61% Indians are experiencing mental health-related issues due to the lockdown, uncertainty, and looming financial crisis. Let’s take a look at how different PR agencies have been keeping their employees motivating and helping them have a work-life balance.

Maintaining Communication Flow: Media Mantra

Pooja Pathak, Managing Director, Media Mantra informed, “In order to motivate our employees, we have been conducting webinars led by industry veterans and also doing in-house webinars with team members in order to keep their spirits up.”

For ensuring mental health, Pathak stressed upon keeping in touch with the team and maintaining the communication flow with them. She added, “Discussion makes one feel that we are in this together. Appreciation mails are sent to team members in order to recognize their effort along with continuing WFH option across all branches.”