Role Of PR In Helping Brands Be Self-Reliant

A good, compelling, and trending story put strategically forward through Public Relations undoubtedly adds infinite value to a brand. Today, the scope and reach of PR have evolved more than ever. Every small or large company needs PR to remain relevant in the crowded media space today. Launching a new venture takes great effort accompanied by an unlimited budget, so publicity and marketing become a struggle for almost every business owner. Here comes a solid PR strategy that is integral to the success of your newbie brand. PR helps every small and medium-sized brand to become main stream. So if you are wondering how PR firms in India play an unprecedented role in building brands and enhancing their reputation to become mainstream, here are some of the biggest benefits offered by PR:

Build a Positive Image

The first job of a PR firm is to promote your business as well as put your brand into the limelight. This further helps in building a positive image of your brand. PR creates a solid positive image by getting the brand, its spokesperson, and its products and services exclusively featured in both mainstream and regional media. Going forward, the public gets the opportunity to read the story of your brand and a positive image is automatically created in the minds of the public.

Reduced costs

PR offers earned or free media coverage in mainstream and regional newspapers, magazines, and online portals. Therefore, it is way cheaper for a newbie brand to hire a PR firm than booking interviews and stories separately. A reputed PR firm maintains great media relations which further help a brand’s representative to get booked for interviews on newspapers, magazines, or television shows with ease. Getting lots of exposure without spending a lump sum amount of money is solely achievable by holding firmly the hands of PR. The cost-effectiveness of PR helps to build conversations around a brand without compromising on its products and services and enhances the brand’s visibility. 

Increase profits

A good and reputed PR firm is likely to help any brand increase its profit margins besides creating and establishing a positive image. Your PR firm knows your target market way before you identify it. Furthermore, it helps your newbie brand to get positioned in the target market and advertise in relevant areas from where you will drive more sales. For instance, PR firms garner exclusive interview and story opportunities for your brand on television, newspapers, or radio, consequently grabbing an enhanced exposure for your brand. The moment people start knowing about your brand’s existence and the benefits they have been offered by your unique products and services, people will start buying from you apart from the rest of your contenders. As a result, your brand will achieve more profits than ever before.

Accomplishing your PR goals

In the new age of social media and digital marketing, people prefer reading reviews of fellow buyers as a credible source. So, there are more opportunities for smaller brands that help to accomplish major PR goals. These small and medium level businesses can leverage the online platforms and influencers to interrupt the research phrases of their consumers while they are planning to purchase products and services occurring mostly online.

It is needless to mention how effortlessly good PR firms in India like Media Mantra helped in strengthening small and medium-sized localized businesses and startups, especially during the pandemic by offering such mind-boggling benefits.

COVID-19 and Self-Reliance

The onset of the COVID-19 pandemic doubled by Prime Minister Narendra Modi’s ‘Vocal for Local’ campaign has made brands realize the importance of being ‘Aatma-nirbhar’ or self-reliant. PR firms like Media Mantra by realizing this call, have been playing a phenomenal role and aiding brands to become self-reliant.

The ‘Vocal for Local’ campaign has proven to be a pride booster for many homegrown brands now. Media Mantra has effectively gauged the perception of the users and connected this wide campaign for its brands by using certain tools like research and surveys and analyzing brand sentiments. It furthermore helped to identify the alignment areas with their brand and accordingly tweaked their market messages as well. Brands can carve out their core messages around the ‘Make in India’ concept of their offerings and align it with their users. For this purpose, every brand requires to elucidate what the ‘Vocal for Local’ campaign means to them. PR firms can help brands to refine their messaging alongside developing brand strategies and explicit storytelling.

These PR firms have been disrupting the industry by identifying their brands’ key stakeholders, relevant target audience, and effectively reaching out to them with appropriate messaging. These key factors play an instrumental role in the success, salience, and equity of brands. For brands to be self-reliant to the core, the local and vernacular media as well as digital platforms have become pivotal spots for reaching out to the consumers. Empowering small-sized homegrown businesses is now a part of the larger mandate of the Government to make India self-reliant.

Summing Up

With the ever-increasing demand for Public Relations services, a paradigm shift in a PR firm’s corporate budget issuance can be witnessed in the post-pandemic era. Brands are most likely to rebuild their position through an impactful narrative in the post-pandemic life. Going forward, brands are expected to struggle to reduce investments and garner maximum ‘Return on Investment’. This imprints how Public Relations shall evolve further and become an indispensable tool for brands- big or small in a way that makes brands mainstream and self-reliant.