Role of PR in Crisis Management

PR firms are specialists in creating and maintaining reputations and their expertise can be used to build rapport with customers, employees, investors, and the general public. PR specialists focus on building rapport with the public with the use of right words and right campaigns.

How To Plan Crisis Communication

To tackle the crisis, Chipotle did take the necessary measures from apologizing to shutting down outlets to even conducting food examinations. Even, its founder, Steve Ells came out in open and talked to the media.

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