How Hiring A PR Agency Will Help Your Business Growth

Every business must undertake a demand generation exercise for its products or services. Demand generation includes the following 4 types of impacts – Impact initiation, Impact intensification, Impact extension and Impact retention. A well-defined demand generation process should have components to support all four types of impact.    The promotional tools available for these impacts include advertising, publicity, sales promotion, and personal selling. Each of these has its pros and cons. Whereas advertising and personal selling are expensive and can lead to issues concerning authenticity, there is little control over how publicity permeates society – whatever be the result of each promotion, positive or negative, it may not last even as long as each is ongoing.   

New Kid on the Block

 

Another exciting and effective promotion tool available to a business is public relations.   The public relations industry is often mistaken for media relations however it is much broader in scope. PR is about sending correct and innovative messages to the right places and people. PR does this using platforms like print and electronic media, digital and social media platforms, media interaction, events, etc. This helps build a brands reputation and overcome common roadblocks that might stop a brand from becoming a success.   Remember, it’s not what you say, but how you say it that counts. This is a big part of public relations. By creating a genuine story, you build trustworthy and authentic relationships with community members, stakeholders, and members of the media.  

What PR can do for you? 

  A simple positive comment or tweet about your product from an internet user can add an extra layer of trust and credibility to your brand this will certainly translate to new business. Imagine the impact on your brand when such comments come from a powerful and respected impartial third party like a media house  

PR Tools That Work 

  Public relations is important because it takes a brand’s core message and turns it into compelling stories the media loves to cover.   Content writing, a part of PR, helps promote your product or service, attracts consumers, and generates leads.   Social media platforms developed by PR teams help grow an audience and amplify a well-crafted message Promotional events and media interactions create a positive public image and establish a relationship with the target audience and the media. As a matter of fact, PR can be more effective at generating leads than displaying ads. The range of PR services has a positive impact on business growth because they bring a brands message to the right audience. All this gives a brand a tremendous boost.    

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