A Crisis Management PR Agency can Strategize & Implement A Crisis Communication Plan
Once the company has successfully passed through the initial stages of crisis communication, the crisis management PR agency then gets to work to help the brand or business regain its lost reputation. They create a marketing plan which can draw more attention towards the positive aspects of the brand, send out important press releases, and attempt to shift the focus of the public away from the incident so that the company gets back on track.
