Influencer marketing has effectively been around for millennia. Here are a some of reasons why influencer marketing is the next big thing.
It is a well-known fact that one good PR story is worth infinitely more than a dozen advertising campaigns. This is so, because effective PR strategies gives your product
"Out of sight, out of mind" is the best possible way to describe the changing landscape in the current market arena. Hence, today,
The phrase "content is king" has been going around for quite some time and for good reason. Content writing and publishing brings you closer to your target audience and intended clientele,
A century-old industry paved its way into the Indian landscape in the early 1990s. Thus, began the proliferation of PR agencies and professionals
Storytelling has been an imperative aspect of marketing strategies, across sectors as stories tend to leave an impression on reader's mind, altering their perspectives.
A startup is usually fuelled and inspired by an innovative idea which has the potential to stir existing markets, by bringing novelties in business solutions.
Which trends will impact the public relations industry in 2017? Here are Seven PR trends that will help shape our work as PR pros in 2017.
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