Don’t Underestimate the Power of Public Relations
the emergence of digital advertising and social media has changed the way brands engage their customers.
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Digital Media Landscape in India
The Internet has forever altered the way we utilize and churn information, with Google's immense school of knowledge being within the reach of our fingertips.
Keep the right expectations from your PR campaign
The path of a long-lasting happy relationship with a client ends if you fail to meet client expectations. As a PR professional,
How to optimize your content for each stage of your inbound sales funnel
Inbound marketing is difficult. You've got to get visitors to come to your website and look at your content depending on which they will keep coming back for future content.
How to Generate Positive PR to Counter Negative PR
It is universal that for every rise, there is a fall. In the fast track to success, one overlooks the humbling nature that comes with a crisis.
Influencer Marketing The New Big Deal?
Influencer marketing has effectively been around for millennia. Here are a some of reasons why influencer marketing is the next big thing.
5 quick benefits that PR can bring to your business
It is a well-known fact that one good PR story is worth infinitely more than a dozen advertising campaigns. This is so, because effective PR strategies gives your product
Having a Media Training Interview Strategy
"Out of sight, out of mind" is the best possible way to describe the changing landscape in the current market arena. Hence, today,