In accordance to the evolution in the world of media consumption, much has been written about the need for accuracy in measurement of PR activity.
The realm of PR Industry is morphing, with the change of consumption pattern of content. One generally has the misconception that Digital cannot be mixed with Traditional PR
In today's era of the digital explosion, we are bombarded with information coming from a multitude of platforms. Being exposed to the constant barrage, audiences have learned the art of carefully
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