The right PR firm will help you adapt your PR strategy for the uncertain year ahead and shape your vision and direction. As headlines about coronavirus dominate the prime-time news, it’s become even more challenging to create effective marketing and PR plans and implement accordingly.
The digital era has and shall continue to influence social trends, which directly affects the consumer behaviour and choices. Change in consumption patterns can be tricky to understand or even recognise, and so brands today need to adapt their customer service accordingly. The ever-evolving digital media has opened up new possibilities of growth for brands.
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With the ever-increasing demand for Public Relations services, a paradigm shift in a PR firm’s corporate budget issuance can be witnessed in the post-pandemic era. Brands are most likely to rebuild their position through an impactful narrative in the post-pandemic life. Going forward, brands are expected to struggle to reduce investments and garner maximum ‘Return on Investment’.
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It’s a no-brainer that to grow, a startup requires effective and consistent promotion – and there are few things that will give an organization the boost that it needs as profitably as a press coverage will do. This is because PR converts and generates conversion rates way more than advertising does. Hence, start-ups need to adopt a proactive approach towards PR for their own success.
PR firms are specialists in creating and maintaining reputations and their expertise can be used to build rapport with customers, employees, investors, and the general public. PR specialists focus on building rapport with the public with the use of right words and right campaigns.
The gaming industry has undergone a revolution in recent years. This is one industry that is poised to become one of the most significant sectors in the coming decade. From being a taboo to gaining mainstream recognition, the Indian online gaming industry is growing exponentially year after year. It is expected to be worth $1.1 billion by 2021, as per a report by Google-KMPG.
Game developers have successfully built a loyal tribe in and around the gaming industry. They’ve done it by engaging users more than any other creative industry, and by giving customers a way out of their monotonous lives.
The coronavirus has become both public health and a PR challenge. Marketers are rushing to launch campaigns and adjusting communication that fits the time. At the same time, they are pondering as to when they can restart their advertising machine. The PR industry is re-writing its playbook to pitch reporters in the pandemic situation. PR executives are pulling media stories, ads, and campaigns that fit the current times.
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