It sure smells like team spirit! In a first the Public Relations Consultants Association of India (PRCAI), organised an inter-consultancy cricket tournament. The aim was two-fold. One to recognise the contribution of women in PR ahead of Women’s Day and to create some much needed bonding with PR professionals.
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On International Women’s Day today, the director of Media Mantra makes a strong case for women entrepreneurs.
The start-up bridge has fallen down: Impact on PR industry Over the past few years, Indian start-up industry has received a shot in the arm as investor confidence rising exponentially with increment in funds, alongside continuous support from the government. This has urged the entire industry to proceed with aggressive expansion plans, viable business models and problem-solving attitudes at a godspeed manner. However, today it seems that their luck soon ran short owing to general sense of unwarranted overconfidence, without much thought going into the futuristic road-map.
In a world where media exert is a powerful influence on public perceptions, journalists should voluntarily withdraw publicity that seeks attention without intention.
“Champions aren’t made in gyms. Champions are made from something they have deep inside them — a desire, a dream, a vision. They have to have the skill, and the will. But the will must be stronger than the skill.” – Muhammad Ali
According to the economic survey 2015-2016, released by the Government, which was tabled by Finance Minister, Arun Jaitley, India has been a house to more than 19,000 tech startups. Globally, we stand at the 3rd rank in terms of emergence of startups, however, today, the success rate of these aspiring ventures has hit rock bottom. With an average success rate of only 10%, we can see where this culture is heading towards.
The seventh edition of Indian Public Relations & Corporate Communications Awards (IPRCCA 2016) witnessed an intellectually stimulating panel discussion moderated by Kumar Deep Banerjee, Head – External Communications, Vodafone India. In the words of Banerjee, the discussion on “Media in the age of mistrust” brought together an “eclectic mix of ladies and gentlemen”.
The year end is an important time for businesses across sectors and today, with more and more business leaders turning their focus to Public Relations as a communication tool, year- end becomes equally important for PR communicators too.
Independent Image Management and Communications firm, Media Mantra has announced an addition of 15 new accounts to its diverse portfolio in a span of 60 days. The consultancy has bagged clients across sectors including Education, IT,E-commerce, Real Estate, Healthcare, Government and more.
This list is arrived at by the Editorial Team to put a spotlight on Indian PR firms that are mostly young and have been created in the last few years. The names are presented in an alphabetical order. Similar lists will appear on this portal from time to time.
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