The downside of living in the digital era is the rate at which bad press or negative feedback can spread to millions of people, much before you can even mount a defence. Reputation has always been important, and more so in our digital age.
The importance of incorporating Public Relations (PR) is becoming increasingly evident in the business, especially in the entrepreneurial arena. However, despite innumerable benefits of PR, entrepreneurs are still divided between two camps – few who are holding back on PR and others who jump into PR without prior information about this branch of communication.
The arrest of Stayzilla founder, Yogendra Vasupal, is a sign of the current turbulence in the start-up sector. From stratospheric fundings to downsizing, the PR business in India has been a key part of pushing the great Indian start-up story. Firms had sprung up literally overnight that catered to the start-up boom and now are facing tough times.
It sure smells like team spirit! In a first the Public Relations Consultants Association of India (PRCAI), organised an inter-consultancy cricket tournament. The aim was two-fold. One to recognise the contribution of women in PR ahead of Women’s Day and to create some much needed bonding with PR professionals.
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On International Women’s Day today, the director of Media Mantra makes a strong case for women entrepreneurs.
The start-up bridge has fallen down: Impact on PR industry Over the past few years, Indian start-up industry has received a shot in the arm as investor confidence rising exponentially with increment in funds, alongside continuous support from the government. This has urged the entire industry to proceed with aggressive expansion plans, viable business models and problem-solving attitudes at a godspeed manner. However, today it seems that their luck soon ran short owing to general sense of unwarranted overconfidence, without much thought going into the futuristic road-map.
In a world where media exert is a powerful influence on public perceptions, journalists should voluntarily withdraw publicity that seeks attention without intention.
“Champions aren’t made in gyms. Champions are made from something they have deep inside them — a desire, a dream, a vision. They have to have the skill, and the will. But the will must be stronger than the skill.” – Muhammad Ali
According to the economic survey 2015-2016, released by the Government, which was tabled by Finance Minister, Arun Jaitley, India has been a house to more than 19,000 tech startups. Globally, we stand at the 3rd rank in terms of emergence of startups, however, today, the success rate of these aspiring ventures has hit rock bottom. With an average success rate of only 10%, we can see where this culture is heading towards.
The seventh edition of Indian Public Relations & Corporate Communications Awards (IPRCCA 2016) witnessed an intellectually stimulating panel discussion moderated by Kumar Deep Banerjee, Head – External Communications, Vodafone India. In the words of Banerjee, the discussion on “Media in the age of mistrust” brought together an “eclectic mix of ladies and gentlemen”.
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