e4m Reboot Mantra: Keep the Trust Intact & It'll Lead to Good Results

Prime Minister’s call for "Vocal for Local" and "Make In India" has steered a nationwide movement for local products and services. With so much talk about self-reliance and digital India in recent times, technology start-ups in the country have received the much-needed fillip.  The trend may go on to shape the future digital economy in the coming years. So, to gain some valuable insights into the topic, exchange4media, in association with Media Mantra, hosted another one of its 'Reboot Mantra' series on 'Technology trends transforming the workspace in 2020' on Wednesday, 8th July 2020.

The panel comprised experts from the tech start-up industry -- Nikhil Joshi, Co-Founder, Digital Jalebi; Teja Gudluru, Founder, Udo; Vasudev Jagarlamudi, Head of Sales, Telebu; Ram Malay, CEO, Oniks; Kiran Dham, CEO, Globus and Udit Pathak, Director, Media Mantra. The panel was moderated by Ruhail Amin, Senior Editor at exchange4media group.

Setting the tone of the session, Amin took views of the panellists about their learnings and changes brought on by COVID."We're trying to bring in new ideas, making digital stores, conducting seminars if we're able to conceptualise. There was always a question of the learning curve", said Joshi.

The talk veered towards the prominent challenges faced during the pandemic, Joshi said, "Big push is coming right now where the trust and not shying away from the learning curve is right there. It's a very interesting scenario for both creators, developers and clients".

Malay weighed in on chatbots and WhatsApp based service requests: “All manufacturing, automotive, healthcare, the way they were operating has completely changed. But people are responding positively. Now it is more next-gen with chatbots and WhatsApp based service requests".

Talking about possible opportunities amidst this adversity, Jagarlamudi said, “To bring the products to farmers, they have started to educate them about the products. Mindsets have changed, considered expanding their boundaries because digital is more powerful".

"There are a lot of opportunities; entrepreneurs are looking for more joint ventures and working together. This is going to last a while so we all need to work in harmony", added Udit Pathak.

The moderator also quizzed the panellists on industry-specific questions. Dham and Gudluru shared similar responses about how scalability issues are being handled. Both reiterated that these issues have changed for good. 

Discussing the shift in customer attitude and the benefits of using enterprise communication technologies for businesses, panellists presented a plethora of views in front of the viewers. Gudluru weighed on survival and sustenance during COVID-19. He said, "2020 for most companies is about survival. Communication mantra for me is to over-communicate. Double it up.  It is important to retain your existing clients because they're spoilt for choice right now".

According to Dham, there is a generation shift in customer attitude during the past 3 months. She added, “We believe in the communication mantra and we as an organisation have ensured there are no layoffs, no pay cuts. We have done our bit and that has led to building great trust".

“There are a lot of apprehensions when it comes to the client's mind when it comes to investment, trust. They would like to interact and participate in something interesting. They're ready to experiment", added Joshi.

Summing up the session, moderator Amin took parting notes on their reboot strategies. Malay replied, “Don't change your core foundation and basics. Keep the trust intact and it'll lead to good results".

Pathak gave a piece of advice for entrepreneurs and marketers. He said,” This is the time to unlearn a lot of things from the past and learn a lot more new things that we probably never imagined. Everybody needs to multitask".

"Have an absolute sense of gratitude and be positive. You're in a much better place and situation than many global companies", concluded Gudluru.

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