The world and its ways have transformed considerably over the last decade. Rampant technological advancements and infusion has been at the forefront of most of these transformations across sectors. In this scenario, the marketing and public relations sectors haven’t remained uninfluenced by the internet and its facilities either.
Be specific enough to be believable and universal enough to be relevant." Ann Handley The beauty of existence lies in the fables we carry over and humans
It's becoming increasingly difficult to acquire customers as marketing costs keep increasing and customers are becoming more distrustful of paid advertisements.
Influencer marketing has effectively been around for millennia. Here are a some of reasons why influencer marketing is the next big thing.
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