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Why Creating a Narrative Using PR is Essential Today

Admin   PUBLIC RELATIONS   18-Mar-2019   0 Comments
Why Creating a Narrative Using PR is Essential Today

The general public is saturated with memes, logos, jingles, clever advertisements, billboards, pop up’s, and other media. This makes it more difficult for brands to share a brand story, even when it is clever and likely to resonate with the public. A brand's public image impacts the sales and profitability of the brand. Brands that are able to craft an engaging brand story will attract more consumers only if the brand story is widely disseminated. This is why brands need the help of a skilled PR agency.

A PR agency can ensure that a brand’s message is crisp and reaches the masses. Once a brand has something to announce publically, a PR agency can help the brand do so effectively. Among the top 10 PR agencies in India, Media Mantra has a talented team that understands media and the masses. The PR team at Media Mantra knows what kind of brand stories are likely to make an impact with the public and how to disseminate such stories. Employing its skills, Media Mantra helps brands create an engaging public narrative likely to attract consumers.

Brand narratives need to be continuous and evolving. Such narratives, when they are effective, create a relationship between a brand and consumers. Consumers who are attracted to a brand's narrative believe in the story told by the brand. They are far more likely to pay a premium for such a brand's products and services. Some of the best PR firms are especially talented at making a brand alluring to consumers. To do so they create a brand story customers want to be a part of. When a customer becomes part of a brand story, the brand plays an active part in the customer’s life. An effective brand story is intangible yet consumers with faith in the story are willing to pay a premium for the brand's products. Some of the most successful brands have the most captivating brand stories.

A new brand that wishes to make an impact quickly can best do so using a brand story. In a media-saturated world where urban consumers have hours of screen time every day, an engaging brand story can be heard clearly over the chatter of other brands. Brands that develop a relationship with consumers using a brand story command customer loyalty and become more attractive to investors. By regularly circulating consistent and attractive brand stories across media platforms, a good PR agency helps disseminate brand stories. A PR agency may also allow a brand to realise what kind of brand story it needs to attract a segment of consumers.

One of the attributes of a great brand is it has a connection with consumers; it is this connection that allows luxury automobile brands to command a premium. A similar connection allows soft drink makers to charge a premium for what is essentially sugared water sold in attractively designed bottles. When a new brand is able to create such a connection, consumers eagerly pay a premium for its services and products. A PR agency like Media Mantra can help new brands create a valuable connection with consumers allowing them to earn premiums and build their brand.

 

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